Real estate projects in the Eastern Economic Corridor (EEC) continue to thrive without slowing down. Recently, Grand Asset Hotels and Property Public Company Limited, a leading real estate developer in Thailand, indicated that the real estate market value in Rayong province has surged by 2 times, benefiting from both Thai and foreign nationals relocating closer to their workplaces and conducting business in the EEC area. Grand Asset sees an opportunity to penetrate the high-end market and investors by launching a significant project to shake up the Rayong real estate market with the “Amatara Residences Rayong,” the first and only ultra-luxury seaside project in Rayong spanning over 92 rai in a prime location in the heart of the EEC, just 180 km from Bangkok. The plan is to develop it into a grand mixed-use project that includes ultra-luxury pool villas, hotels, restaurants, beach clubs, and holistic health services. Grand Asset has revealed a strategy to attract world-class expert partners, including “Amatara Welleisure Resort,” a renowned wellness brand from Phuket, to provide health services that support the healthy lifestyles of modern individuals. This project is also the first in Thailand to collaborate with the world-famous design company “IBUKU” to design the “Bambu Beach Club,” a stunning seaside landmark that embraces breathtaking nature. Recently, Amatara Residences Rayong unveiled phase 2 of its pool villas, marking the first hillside villas with sea views in Rayong. Every space in the project showcases exquisite design while embracing the view of the Gulf of Thailand, confidently meeting the real demand for both personal residence and sustainable investment profit.

Mr. Witthawat Wipakool Executive Director and CEO of Real Estate Business at Grand Asset Hotels and Property Public Company Limited stated the potential of Rayong province, saying, “Rayong is a highly potential province with a GDP (Gross Domestic Product) ranking among the top three in the country. It has the second-highest economic growth rate (Gross Provincial Product: GPP) in the country (after Chonburi), averaging 7.7% per year from 2004 to 2019. Meanwhile, the income per capita (GPP per capita) has been the highest in the country for over 10 years, making it attractive for both the real estate and tourism markets due to its prime location in the heart of the EEC and its proximity to the Gulf of Thailand, a popular seaside destination for both Thai and foreign tourists. Rayong plays a crucial role in driving the economy across various leading industries in the country. Currently, there are numerous infrastructure projects and quality housing developments to meet the soaring demand, including a high-speed train project connecting three future airports. All of this has led to a high purchasing power among both Thai and foreign nationals working and doing business in the area, who are confident in relocating and settling down. Additionally, investors are ready to engage in high-return businesses continuously. It is expected that the supply of new housing in Rayong will increase by an average of 5.1% per year, while new sales will rise by an average of 4.2% per year.”

“Amatara Residences Rayong represents a new phenomenon for Rayong because this type of mixed-use project has never occurred in Rayong, which is close to Bangkok. Recently, we have an ultra-luxury real estate project with beautiful views of the Gulf of Thailand, just 2 hours from Bangkok. We aim to establish Amatara Residences Rayong as a new landmark in the eastern region to cater to all high-end lifestyles. Grand Asset is developing the project to target genuine purchasing power. Currently, the high-end customer segment seeks residences that meet their lifestyle needs and promote a healthy lifestyle. This group desires spacious living areas, privacy, green spaces, and a good quality of life through design and functions that cater to residents. We have partnered with ‘Amatara Welleisure Resort’, a leading 5-star holistic wellness business known from Phuket, to manage wellness services in the project to help shape Amatara Residences Rayong into a ‘new wellness landmark’ of world-class in Rayong, pushing Thailand to become a leading global health tourism hub,” Mr. Witthawat explained.

The Amatara Residences Rayong project is located on a 92-rai area, offering the ultimate living experience in Rayong with private sea-view pool villas and 5-star services, including:

  • Beachfront pool villas are currently completed and ready for occupancy, totaling 9 units (2-story condominium) with 2, 3, and 4 bedrooms in a classic style with a touch of elegant Thai design, starting at 50 – 135 million baht, receiving excellent feedback from both Thai and foreign customers and investors.
  • Hillside pool villas with sea views, the only one in Rayong come with modern design in the concept of “Sea to Sand”, blending with nature, where each villa cascades down from the hill to the beach, offering panoramic sea views from every unit, catering to new-generation executives looking for a recharge home not far from Bangkok. There are a total of 9 units (2-story condominium) starting at 39 - 50 million baht.

“Recently, we have revealed the design images of the hillside pool villas with sea views in the concept of Sea to Sand for everyone to see. The unique aspect of this phase of villas is the modern design with panoramic sea views and beautifully tiered homes down the hill. It is expected that this phase of homes will serve as a Hideaway Home for new-generation executives with pool villas that meet relaxation needs. Another significant project that complements the ultimate lifestyle destination of Amatara Residences Rayong is the “Bambu Beach Club,” the first seaside landmark in Thailand, which is now open for service. Designed by the renowned IBUKU Design Studio famous for its designs using natural structures and bamboo in over 60 locations in Bali, Indonesia, including magnificent works in Las Vegas, Dubai, Maldives, Hong Kong, South Africa, and many other countries, focusing on blending the beauty of nature with space and function. “Bambu Beach Club” marks the first time in Thailand to witness IBUKU's work without having to fly abroad. It is expected that this new beach club landmark, open for the public to check in, will be a must-visit destination in the province, helping to invigorate tourism in Rayong like never before,” Mr. Witthawat emphasized.

Ms. Kanoknat Atthayanasukul, Executive Director of Amatara Welleisure Resort, stated: “Currently, high-end customers are looking for quality of life, emphasizing the importance of taking time to care for their health in a preventive manner for both body and mind. Amatara WelleisureTM Resort aims to create good well-being for residents by choosing residences with pure environments that promote health and provide preventive health services to support the lifestyle of all generations. While the luxury real estate market is indeed booming, wellness is also a crucial factor driving the decision-making of the Wealth segment. For the wellness services offered at Amatara Residences Rayong, we focus on integrating preventive health-promoting activities with an easily accessible and enjoyable lifestyle, blending Eastern wisdom that excels in mental health care with Western science that emphasizes physical health related to modern mental well-being. We provide a living experience based on the “WISE” principle, which consists of four components: Well-Being, designing living experiences that support life and health; Individualised, creating projects that cater to individual lifestyles; Small Steps, gradually balancing lifestyles sustainably; and Enjoyable, creating relaxing living spaces for the whole family. Each component contributes to making this the ultimate residence for Sustainable Well-Being, with Bambu Beach Club symbolizing the harmonious creation with nature, reflecting a truly Sustainable Well-being lifestyle.”

In addition to the highly sought-after pool villa project and the magnificent beach club that is already open, Grand Asset has revealed plans to develop various other projects in the near future to complete the perfection and meet high-end lifestyle needs, including Sky Bar, a fine dining restaurant in the concept of Sail to Sea, and health care programs that balance body and mind, treatments, nutrition care, exercise, and outdoor activities, with experts and trainers overseeing activities such as yoga, pilates, and water sports, managed by Amatara Welleisure Resort.

Ms. Atthaya Kasemlawan, Head of Residential Project Sales at CBRE Thailand, revealed, “Currently, luxury vacation residential projects in provinces are receiving positive feedback from high-purchasing-power customers, both Thai and foreign, especially projects located by the sea. Most are purchased for personal use as second vacation homes and for long-term investment. The product must meet lifestyle needs and provide valuable long-term returns. Projects that are mixed-use and offer services from hotel chains (Branded Residence) receive much better responses than general projects. Rayong province has never launched a mixed-use project with vacation residences in the form of pool villas before, making the project unique and expected to attract significant interest from high-end customers. Additionally, the convenience of amenities within the project, services akin to those in hotels such as 24-hour Concierge Service, and Wellness Programs that promote good living conditions, along with the diversity of the project, whether it be condominiums or luxury pool villas with restaurants, are considered to meet customer needs comprehensively in one place. With all these components, CBRE believes that mixed-use projects and vacation residences in the form of Branded Residence Pool Villas will create valuable returns and enhance the project's value in the future.”

For more details, visit facebook.com/AmataraResidencesRayong and https://www.grandeasset.com/ or
call 0955759999 to schedule a visit to the project.